Growth Review
This review is about who your website brings in. The site itself is well built. Eleven county pages. Dozens of useful guides. A savings calculator. None of it is thin content. The problem isn't that you don't have pages. It's that your biggest searches still don't have confirmed page-one rankings. Google shows the site for "solar panels ireland", 6,600 searches a month, only in its map-style results, not as a ranking anyone can point to. Two old pages you've since replaced are still live and still listed for Google to find. It's all detailed below, with what to do about each one.
Your site ranks for 351 searches in Ireland, down 2.5% this month, and pulls in around 1,900 visits a month, down 6.3%. Three of those searches are confirmed, clean, top-3 rankings. The biggest searches by far don't show the same way. Here's what that looks like search by search.
| What people Google | People / month | Your situation | |
|---|---|---|---|
| best solar panels ireland | 480 | Your guide is 1st in Ireland. | 1st |
| solar pv | 480 | Your homepage is 3rd. | 3rd |
| ground mounted solar panels | 390 | Your guide is 2nd. | 2nd |
| solar panels mayo | 3,600 | You have a dedicated Mayo page. It shows up on page two, not page one. | Page 2+ |
| solar panels ireland | 6,600 | Only shows in Google's map-style results. No confirmed ranked page. | Unconfirmed |
| solar panels for home | 880 | Same situation, map-style results only. | Unconfirmed |
| solar panel installers ireland | 720 | Same situation. | Unconfirmed |
| solar power ireland | 590 | Same situation. | Unconfirmed |
The pattern is consistent. Your three confirmed wins are all dedicated pages that answer one specific question well. The searches worth the most, the ones with "ireland" in them and your own biggest county, Mayo, show up in Google's results, but not in a way anyone can point to as a clean ranking. That's a very different problem to a site with no content. This site has the content. It just isn't landing where the volume is.
None of this is a design problem. The founder photo is genuine, the county coverage is accurate, the savings calculator works, and the FAQ gives useful answers. These are structure and content problems, and they get fixed by steady monthly work, not a redesign.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The first two blocks are edits. The bottom block is the monthly work that moves the numbers.
Here are the five searches in this report without a confirmed ranking, how many people search each one, and how many visits you already get from it today.
12,390 searches every month.
Around 823 visits already arriving from them today.
Only three confirmed top-three rankings anywhere in the report, and none of them are on this list.
That 823 mostly arrives through Google's map-style results, not a ranking we can point to and call confirmed. To be clear, that does not mean the other 11,500 are visits you're missing out on. It means we can't confirm how reliably you show up for them, which is a different problem to solve than a page that simply ranks 40th. You know your average job value and how many enquiries turn into work. Run that against the 823, once you know what part of it is repeatable, that's the sum worth doing on your side.
The number of searches you rank for fell 2.5% this month, and your traffic fell 6.3% with it. A site with genuine content behind it like this one does not need to be rebuilt, but rankings this size don't hold themselves up without upkeep, and the gap between page two and page one on a 3,600-a-month search only gets harder to close the longer it sits.